Starting any business is tough, but marketing it & reaching out to the right audience & converting them to clients is the toughest part. Traditional marketing plans are big budgeted with very low conversions rates & because of this high investments, they are out of the reach of small businesses and self-employed professionals.
But online advertising platforms are different, simple, easy to use & have the biggest advantage of self management. Yes, you don’t need to hire an expensive marketing consultant to manage your Online Advertising Campaign. You can manage it your self.
Why Advertise on the Internet?
All online advertisers use the PPC (Pay-Per-Click) model of advertising. This means that you (the advertiser) only pays when someone ( surfer ) actually clicks on the ad and visits your website. If no one clicks, then you don’t have to pay a single penny. Further, you can specify the exact location / geography where you want to display your ads. This makes it idle for this artilcle on CBS News with limited budgets.
Advantage of Online Advertising:-
- Easy to manage
- Highly Targeted
- Cost Effective
- Low on Budget
- Global Reach
- Highly Controlled
What you need to start Advertising Online?
Well, you only need a fully functional Websites that lists all your product / service details, couple of hours of planning & that’s it, your ad campaign will go online in no time.
Steps in setting up Online Ad Campaign:-
1. Keyword Research: Firstly select the most relevant keywords that are associated with your business. These will be used to flash your ad when some one searches these keywords on the search engine.
2. Prepare the Ad Copy: Next step is to prepare a Ad copy that will be displayed on the search engine result pages. For this you will have to provide some text description of your business/service & your website URL. Take care that the ad copy is informative enough to attract visitors’ attention & compel then to click & visit your website.
3. Monitoring your ad Campaign: Monitoring ad Campaign is very important, & thanks to user friendly technology it has become easy. All the major online advertising platforms provide excellent feedback about the ad performance, conversion rate, cost per click, cost per conversion, user behavior and user demographic.
How much will it cost for Advertising on the Internet?
This is the next question, people ask when presented with the idea of Online Marketing. The reality is, you can spend anything from 10 USD to 10,000 USD per day on your ad campaign. All online advertising platforms give you (the advertiser) the option of setting a daily budget. Once the set budget is reached your ads will no longer be displayed.
You can further optimize you ad, to be displayed for the exact keywords that match your ad profile. This way you can improve quality traffic to your website at much less cost.